Luca Bruno
Impeccable Italian tailoring. If you need a Loro Piana jacket or handmade Italian loafers for dinner at Sweet Basil, this is your stop.
View MapThe 2025 Edition
The Definitive
The Definitive
Vail Shopping Guide
From the cobblestones of Bridge Street to the luxury plazas of Lionshead, explore the boutiques that define alpine style.
View Area MapThe Flagship
📍 Get Directions (Bridge St & Lionshead)
Gorsuch
Walking into Gorsuch is like stepping into a European chalet. Since 1966, this family-owned institution has been the heartbeat of Vail style. It is not merely a store; it is an experience.
Best For:
Bogner ski suits, cashmere throws, and antler chandeliers.
Western Luxury
📍 Get Directions (Bridge St)
Kemo Sabe
The scent of leather hits you the moment you walk in. Famous for their custom "Grit" hats and high-end cowboy boots, Kemo Sabe is where the Old West meets modern luxury.
The Experience:
Head upstairs to the private bar while you get your hat branded with your initials.
High Fashion & Style
European Imports • Modern Cuts
Alpine Performance
Gear • Bootfitting • DemoPepi Sports
Rentals Fashion
Founded by ski legend Pepi Gramshammer. The first floor is all technical gear, while the upper floors house high-end fashion.
📍 Bridge StreetSurefoot
Custom Boots Orthotics
The world leader in custom ski boots. Their computerized scanning ensures you never suffer from cold or cramping feet again.
📍 Lionshead & VillageDouble Diamond
Hard Goods Expert Tunes
A serious shop for serious skiers. Known for having some of the best ski tuners in the valley and a massive selection of powder skis.
📍 LionsheadLocal Treasures
Jewelry • Gifts • ArtThe Golden Bear
View LocationYou can't leave Vail without seeing the Golden Bear. Since 1975, their gold and silver bear designs have been the unofficial symbol of the valley.
Squash Blossom
View LocationA colorful departure from traditional gold. This boutique specializes in high-end turquoise, coral, and artisan jewelry from around the world.
Axel's
View Location"Dirty Bucks and shearling coats." Axel's captures the rugged gentleman aesthetic perfectly, blending American West with European craftsmanship.
When to Shop
Sidewalk Sales: The best deals of the year happen during the shoulder seasons. Look for major discounts on winter gear in April (end of ski season) and on summer apparel in September.
Farmer's Market: Every Sunday in summer, Meadow Drive transforms into an open-air market with local artisans you won't find in brick-and-mortar stores.
Village vs. Lionshead
Vail Village: This is the historic heart. Think heated cobblestones, high-end fur, jewelry, and art galleries. Best for window shopping and luxury finds.
Lionshead: Designed with a Bavarian flair, Lionshead has seen a renaissance. It is generally the hub for hard goods (skis/bikes) and family-friendly apparel (Patagonia, North Face).